Digital Marketing Glossary

A-to-Z definitions of the most used terms in digital marketing, advertising, SEO and e-commerce.

1187 terms

A/B Testing

A/B Testi

A testing method used to determine which of two different versions (A and B) performs better.

A/B/C Testi

A testing method used to determine which of three different versions (A, B, and C) performs better.

Şirket Satın Almaları

One company purchasing or taking control of another company.

Aktif Kullanıcı

A person who regularly uses an application or platform.

An advertising strategy used to promote products or services through video games.

Affiliate Bağlantısı

A link used in affiliate marketing programs to promote a product or service.

Affiliate Pazarlama

Businesses making agreements with other individuals or companies for a commission to promote their products or services.

Ajans

A professional organization that provides marketing services.

Çevik Pazarlama

An approach to developing and implementing rapid and flexible marketing strategies.

Alternatif Metin

Text that describes an image or visual; especially important for visually impaired individuals.

Analiz Aracı

Software or a tool used for analyzing and interpreting data.

Analitik

Optimizing marketing strategies through the collection, analysis, and interpretation of data.

API

A set of rules and protocols that allow software applications to interact with different systems.

Özgünlük

The quality of a brand and content being real, trustworthy, and genuine.