Google PartnerE-Commerce & Corporate · Performance-Focused
Strategic setup, optimization, and measurement of search, shopping, Performance Max, and remarketing campaigns.
Our focus is not traffic — it is sustainable revenue and ROAS growth.
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Ahmet Y. learned that Google Ads is the right ad model
Burak M. calculated their ad budget
Google Ads consulting is the expert planning and execution of a brand's advertising strategy, account architecture, campaign management, keyword management, audience setup, bidding strategies, conversion tracking, budget optimization and ROAS growth inside a Google Ads account. The goal is not simply to run ads but to generate measurable conversions and profitable growth. Consulting combines Search Ads, Performance Max, Shopping Ads, YouTube Ads and Merchant Center inventories into one performance plan.
DigitalUp is an Istanbul-based digital advertising agency managing Google Ads accounts for e-commerce and corporate brands across Türkiye.
The ROAS, managed budget and brand count figures on this page come from accounts managed by DigitalUp.
Google Ads consulting bundles strategy, account architecture, conversion tracking, and optimization under a single accountability. The agency is not just the operator — it is truly accountable for your account.
Management is operational. Consulting covers strategy, architecture, and optimization decisions; the agency truly owns your account.
E-commerce brands with 10K+ monthly budgets, corporate businesses targeting measurable growth, and brands with serious ROAS goals.
Not for small-budget trials, sites without conversion tracking, or campaigns focused purely on brand awareness.
A Google Ads agency defines the account strategy, runs the campaigns and optimizes performance against measurable goals. The six areas below form the backbone of the daily work.
Account architecture, campaign types and budget allocation are planned around business goals.
Commercial-intent queries are isolated and negative keyword lists are built.
Headlines, descriptions, image and video assets are tested and refreshed continuously.
Target CPA, target ROAS and manual models are selected based on account maturity.
Google Tag Manager, GA4, Enhanced Conversions and Consent Mode setups are validated.
The account is run on a weekly optimization cycle with monthly performance reporting.
Google Ads consulting is not just running ads; it is managing the account strategically, technically and with performance accountability. Management executes the operation, consulting owns the outcome.
Executes the existing plan
Growth plan and targets are defined together
Campaigns are launched
Account architecture is designed from the ground up
Bid and budget adjustments
Hypothesis, test and learning cycle
Platform data is reported
GA4, GTM and Enhanced Conversions are validated
A list of metrics
Interpreted report with decision recommendations
Budget is spent
Budget is reallocated by profitability
On request
Landing page, offer and pricing recommendations
Routine tasks
Routine tasks plus roadmap accountability
Intent-based targeting, measurable results, and single-point management across the Google ecosystem.
Reach the right audience, at the right time, with the right message
Get maximum return from every dollar spent
Appear when your customers are searching for you
Transparent and understandable performance reports
Professional A-to-Z management of your Google Ads account. Campaign creation, optimization and performance tracking.
In-depth keyword analysis specific to your industry. Competitor analysis and opportunity discovery.
Conversion-focused, attention-grabbing ad copies. Continuous improvement with A/B testing.
Smart bidding strategies that use your budget most efficiently. Manual and automatic bid management.
Accurate conversion tracking setup. Phone calls, form submissions and sales tracking.
Weekly and monthly detailed reports. Analyses with understandable charts and recommendations.
Performance advertising is a digital advertising approach optimized for measurable results such as clicks, conversions, or sales. Unlike traditional brand advertising, the return on every penny is tracked in real time.
Google Ads is at the center of performance advertising. High conversion rates are achieved by reaching users with search intent at exactly the moment they need it. Your budget is spent only on real interactions.
A properly built performance advertising infrastructure transforms your ad budget from a cost item into an investment tool that continuously brings customers to your business.
Search network campaigns are the most direct way to reach users who are actively searching for products or services on Google. When a user performs a search, your ad appears at the top or bottom of search results.
The right keyword selection and negative keyword management are the cornerstones of campaign success. Keyword match types such as broad match, phrase match, and exact match allow you to precisely control who sees your ad.
Ad copy quality directly affects the Quality Score. A high Quality Score both improves your ad ranking and lowers your cost per click. Therefore, we write compelling, ad group-specific copies.
Performance Max (PMax) is Google's most comprehensive AI-powered campaign type. A single campaign runs ads simultaneously across all Google channels including Search, Display, YouTube, Gmail, Google Maps, and Google Shopping.
PMax campaigns automatically optimize the budget based on the target audience and conversion goals. When proper direction is provided to AI through audience signals, cost per conversion decreases significantly.
The most effective use of PMax involves building strong asset groups. A campaign supported by high-quality text, image, and video assets allows Google's algorithm to find the best combination.
YouTube is Turkey's most-used video platform, and it's possible to reach this massive audience with ads managed through Google Ads. TrueView In-Stream, Bumper, and Discovery formats allow different strategies for different objectives.
With skippable TrueView ads, you only pay for ads watched for 30 seconds or interacted with, which improves budget efficiency. Non-skippable 15-second Bumper ads are ideal for brand recall.
Audience targeting on YouTube is extremely powerful: with demographic characteristics, interests, life events, and custom intent audiences, you can show your ads to your exact potential customer.
For e-commerce businesses, Google Ads is one of the channels offering the highest return on investment. Google Shopping ads reach purchase-intent users by showing product images, prices, and brand names directly in search results.
Google Merchant Center integration and product feed optimization form the foundation of shopping campaigns. Campaign quality is improved with correct categorization, rich product titles, and up-to-date stock information.
We systematically grow your e-commerce site's sales with dynamic remarketing to cart abandoners, product-based conversion tracking, and smart bidding strategies (Target ROAS).
Conversion tracking is essential for optimizing Google Ads campaigns. Without knowing which ads, keywords, and audiences convert into actual sales or leads, informed optimization is impossible.
Conversion tags set up via Google Tag Manager track form submissions, phone calls, purchases, and specific page visits. Data gaps are also closed through user data modeling with Enhanced Conversions.
Properly set up conversion tracking sends the right signals to Google's smart bidding algorithms. This allows automatic strategies like Target CPA and Target ROAS to be optimized for your real goals.
ROAS (Return on Ad Spend) is the most critical metric for measuring the profitability of ad campaigns. It shows how much revenue is generated per 1 unit of ad spend, and campaigns are optimized toward a target ROAS.
ROAS optimization is not just about raising or lowering bids. Cutting unprofitable keywords, excluding low-performing products from ads, seasonal budget adjustments, and audience layering strategies are applied together.
Behind the average 340% ROAS increase we achieve for our clients lies systematic data analysis, regular A/B testing, and an experienced team with deep platform expertise. We define your ROAS target together and work step by step to achieve it.
Google's six major ad channels — six distinct colors, one performance story.
Reach potential customers searching on Google. Keyword optimization and ad copy writing included.
Increase brand awareness with visual ads on millions of websites.
Reach wide audiences with video ads and tell your story.
Increase your sales with product-based ads for your e-commerce site.
Increase conversion rates by reaching users who visited your site again.
Maximum performance with automatic optimization across all Google channels.
We analyze your business, competitors and target audience. We create a custom strategy for you.
We create campaign structure, ad groups and ad copies suitable for your goals.
We improve performance with continuous A/B testing, bid optimization and keyword management.
You track campaign performance with weekly and monthly detailed reports.
For businesses outside e-commerce, Google Ads is the most measurable channel for qualified lead acquisition.
Campaigns optimized for quote requests, appointments, and demo requests. With Target CPA, spending is directed only toward users who fill out forms.
In B2B searches, quality beats volume. Long-tail keywords, competitor terms, and intent signals are segmented into separate campaigns.
For most accounts the right answer is to use both. Search Ads secure queries with clear purchase intent, while Performance Max extends that demand across Google's full inventory. In a healthy setup, Search campaigns protect brand and high-intent terms while Performance Max handles discovery and scale.
Suited to queries where the user is actively searching for a product or service. Search term control, negative keyword management and messaging control are at their highest.
Uses Google Search, Shopping, YouTube, Display, Discover, Gmail and Maps inventories together. It scales when conversion data and asset sets are strong.
Conclusion: the two campaign models are not rivals but complementary structures. For official campaign definitions see Google Ads Help Center.
There is no single figure that fits everyone. The right minimum budget comes from the targeted number of conversions multiplied by average cost per click and conversion rate. Aim for a spend level that can produce at least 30-50 conversions per month so the account can learn.
Publishing a fixed price list is misleading. Pricing is shaped by the managed budget, number of campaigns, and account complexity.
Fixed monthly fee for the defined scope. The fee stays constant regardless of budget.
Percentage of the ad budget. Scope expands as budget grows.
For one-time projects such as account audit, restructuring or strategy consulting.
Fill out the quote form for pricing. We deliver a custom quote within 24 hours.
Pricing is proportional to the expert hours required to manage the account. The variables below define the scope and monthly fee of the proposal.
The criteria below apply regardless of the agency. Asking for each of them in writing during the pitch makes comparison objective.
Partner status shows spend, certification and performance thresholds are met.
A miscofigured conversion invalidates all optimization. Setup must be verified on day one.
Ad data and site data only stay consistent with correct tagging.
Experience with similar margins and buying cycles shortens the learning curve.
Spend, conversions and revenue should appear in one report. Cherry-picked metrics are a red flag.
Optimization should target profitability, not clicks and impressions.
The account and budget should belong to the client; the agency only takes management access.
A monthly review meeting and a written roadmap keep the process auditable.
DigitalUp holds official Google Partner status, validates conversion tracking through Google Tag Manager and GA4, keeps the ad budget in the client's own account and runs a monthly review meeting. To discuss the details, get in touch with us.
Every account follows the same eight-stage process, executed on Google Ads, Google Analytics 4, Google Tag Manager, Merchant Center, Enhanced Conversions, Consent Mode and Performance Max.
Account history, search terms, competitors and conversion data are reviewed.
Target CPA/ROAS, channel split and growth scenarios are defined.
Search, Shopping, Performance Max and YouTube structures are built.
Google Tag Manager, GA4, Enhanced Conversions and Consent Mode are implemented.
Campaigns launch with controlled budgets and the learning period is monitored.
Search term, asset, bidding and feed optimization run weekly.
Spend, conversions and revenue are presented and interpreted in one report.
Budget increases in profitable segments; new markets and inventories open.
We differentiate through our performance marketing approach, e-commerce expertise, and corporate work discipline. We stand against the common "budget spent, no results" scenario often experienced with agencies.
Google Ads consulting is a professional service that helps businesses use Google's advertising platform most efficiently. In today's world where competition in digital marketing is increasing day by day, reaching your target audience with the right strategies is of great importance. Expert consultants provide comprehensive guidance to businesses on advertising strategy creation, campaign management and performance optimization.
Comprehensive Google Ads guides, coming soon.
Let us assess your current setup with a free account audit and propose a custom strategy.
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